Build B2B brand awareness and drive traffic.
Is your B2B organization looking to capture more market share? Whether you're starting from zero or already lead your industry, placing your brand in the forefront of your audience's mind is essential.
Google Display ads provide B2B marketers the opportunity to reach their audience almost anywhere online, whether they are checking their email, watching a YouTube video, or just browsing the web. This workshop will walk you through how your B2B organization can use Google Display ads to drive awareness and traffic at a low cost.
- How to use Google Display ads to drive brand awareness and traffic
- Pinning down the exact audiences you need to reach
- Identifying audiences who have been to specific places (i.e. conferences, etc)
- How to measure Google Display advertising success
Who Should Attend
- B2B business owners, directors, managers
- B2B marketing directors and marketing teams
- B2B product managers