Northwoods Forest

How to Build an Effective Website Strategy


How to Build an Effective Website Strategy

Date & Location

Thursday, January 3rd

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211

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8:15 a.m. - 8:30 a.m. - Check In / Coffee

8:30 a.m. - 11:00 a.m. - Workshop / Q&A



Better websites come from better data

All websites will benefit from a strong web strategy built on strategic data analysis. In this workshop, you will learn how to conduct a thorough website analysis, to determine weak points in your site. Our expert consultant will then walk you through how to use that data to improve your overall digital marketing and content strategy.

Key Takeaways

  • How to create a digital strategy framework
  • How data can lead to a more effective sitemap
  • How to use analytics data to determine audience and content viability
  • Which keywords are helping you attain SEO success
  • How to develop effective audience personas
  • How to analyze your results and set goals for the future

Who Should Attend

  • Website Project Sponsors
  • Webmasters
  • Marketers
  • Business Owners
Jim BrophyJim Brophy/Group Director, Digital

Jim provides digital marketing integration insight and direction to all of the firm’s clients. Specialties include: B2B web strategy, project team management, e-business consulting, SEO/PPC and content strategy, conversions, responsive and optimized mobile site strategies.

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