Why to do it and how to do it right.
Considered advertising with Google? In this introductory course, we will cover the ins and outs of creating a search advertising campaign, how to get started with Google Ads and tips and tricks for success.
- How to develop a Google Ads strategy that works
- How to set up a budget for your campaigns
- How to set up Google Ads & Basic Search Advertising
- What are Campaigns, Ad Groups & Keywords?
- Tips for writing successful ads
- Conversions 101
- How to use Keyword Planner to help you expand your campaigns
- Monitoring and Reporting on campaigns
Who Should Attend
- Business owners, directors, managers
- Marketing directors and marketing teams
- Anyone considering Google Ads