Northwoods

Northwoods Forest

Introduction to Google Ads

Workshop

Introduction to Google Ads

Date & Location

Thursday, December 13th

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211

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Schedule

 8:15 a.m. - 8:30 a.m. - Registration / Coffee

 8:30 a.m. - 10:30 a.m. - Workshop / Q&A 

Admission

Free

Why to do it and how to do it right.

Considered advertising with Google?  In this introductory course, we will cover the ins and outs of creating a search advertising campaign, how to get started with Google Ads and tips and tricks for success.

Key Takeaways

  • How to develop a Google Ads strategy that works
  • How to set up a budget for your campaigns
  • How to set up Google Ads & Basic Search Advertising
    • What are Campaigns, Ad Groups & Keywords?
  • Tips for writing successful ads
  • Conversions 101
  • How to use Keyword Planner to help you expand your campaigns
  • Monitoring and Reporting on campaigns

Who Should Attend

  • Business owners, directors, managers
  • Marketing directors and marketing teams
  • Anyone considering Google Ads
Amanda KoehlerAmanda Koehler/Senior Digital Marketing Strategist

Amanda Koehler is certified in Google Analytics and Google AdWords.  As a senior digital marketing strategist, she focuses on creating marketing strategies for customers like Wildeck, Heartland Advisors,  Curative Care, Snap-on and many others. Through research and data analytics, Amanda helps clients meet their digital marketing goals.

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