Northwoods Forest

Introduction to Personalized Customer Journeys


Introduction to Personalized Customer Journeys

Date & Location

Tuesday, February 20th

Northwoods Web Solutions
1572 East Capitol Drive
Shorewood, WI 53211

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11:45 a.m. - Noon - Check-in

(Optional $5 lunch available)

Noon - 1:00 p.m - Session Presentation, Q&A



Should you personalize your website?

From Amazon to Facebook, most of our online experiences are becoming increasingly personalized. Should you personalize your website? If so, how should you personalize your site? During this workshop, we’ll review common personalization strategy and implementation tactics while providing real-life examples.

Key Takeaways

  • Common website personalization strategies
  • How to determine if you need to personalize your website
  • What mistakes companies often make when implementing a personalization strategy
  • Personalization best practices and examples

Who Should Attend

  • Marketing directors and teams
  • Anyone interested in implementing personalization on your website
Rachel CarterRachel Carter/Senior Digital Marketing Strategist

Rachel Carter specializes in content marketing, PPC, and social media. She focuses on developing content strategies for customers like Gehl Foods, HED, Lutheran Social Services, and many more. Rachel draws from best practices, current trends, and previous experiences to help clients meet their digital marketing goals.