Northwoods

Northwoods Forest

Introduction to Google Ads and Digital Ad Strategies for B2B Growth

Workshop

Introduction to Google Ads and Digital Ad Strategies for B2B Growth

Date & Location

Thursday, July 25th

Northwoods Web Solutions
1572 East Capitol Drive
Shorewood, WI 53211

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Schedule

8:15 a.m. - 8:30 a.m. - Check In

8:30 a.m. - 12:30 p.m. - Workshop / Q&A

Admission

Free

Maximize digital ads for targeted lead growth

Join us to learn the ins and outs of search and display advertising for B2Bs. Our experts will start by sharing the basics of campaign creation, including how to get started with Google Ads, and tips and tricks for success. We'll then discuss digital ad strategies for B2Bs, which often struggle with gaining qualified, consistent leads. Learn a number of proven digital advertising strategies to effectively hyper-target your buyers and get results.

Key Takeaways

  • How to develop a Google Ads strategy that works
  • How to set up a budget for your campaigns 
  • How to set up Google Ads & Basic Search Advertising
  • Tips for developing successful ads
  • Conversions 101
  • How to use Keyword Planner to help expand your campaigns
  • Campaign monitoring and reporting
  • Strategies to maximize lead growth for B2Bs

Who Should Attend

  • B2B business owners, directors and managers
  • Marketing directors and marketing teams
  • B2Bs who want to maximize the value of their digital ads
Amanda KoehlerAmanda Koehler/Senior Digital Marketing Strategist

Amanda Koehler is certified in Google Analytics and Google AdWords.  As a senior digital marketing strategist, she focuses on creating marketing strategies for customers like Wildeck, Heartland Advisors,  Curative Care, Snap-on and many others. Through research and data analytics, Amanda helps clients meet their digital marketing goals.

Barrett WainscottBarrett Wainscott/Paid Search & Digital Marketing Specialist

Barrett Wainscott has been actively managing paid media campaigns since 2011, and is certified in Google Ads, Bing Ads & Google Analytics. His passion lies in paid media, digital marketing and conversion optimization. Through data, testing and precise targeting - Barrett helps clients achieve their paid media objectives and take their digital marketing to the next level.

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