Maximize digital ads for targeted lead growth.
Join us to learn the ins and outs of search and display advertising for B2Bs. Our experts will start by sharing the basics of campaign creation, including how to get started with Google Ads, and tips and tricks for success. We'll then discuss digital ad strategies for B2Bs, which often struggle with gaining qualified, consistent leads. Learn a number of proven digital advertising strategies to effectively hyper-target your buyers and get results.
- How to develop a Google Ads strategy that works
- How to set up a budget for your campaigns
- How to set up Google Ads & Basic Search Advertising
- Tips for developing successful ads
- Conversions 101
- How to use Keyword Planner to help expand your campaigns
- Campaign monitoring and reporting
- Strategies to maximize lead growth for B2Bs
Who Should Attend
- B2B business owners, directors and managers
- Marketing directors and marketing teams
- B2Bs who want to maximize the value of their digital ads