Northwoods Forest

The New Normal in Social Media Advertising


The New Normal in Social Media Advertising

Date & Location

Thursday, February 28th

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211

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8:15 a.m. - 8:30 a.m. | Check-In / Coffee

8:30 a.m. - 10:30 a.m. | Workshop / Q & A



Learn the strategy behind an effective social media advertising campaign

Social media advertising has gone through several major changes in the past year. While improvements have been made, the social media advertising landscape has been forever changed, and marketers that are unfamiliar with the changes may have trouble creating a successful strategy.

Whether you’re new to social media advertising or an old pro, you may be unaware of the many options available to you when creating a social media advertising campaign. In this workshop, we’ll give you the tips and tricks you need to succeed in today’s social advertising environment.

Key Takeaways

  • An overview of the recent social media advertising changes and how they impact your strategy
  • The strategy behind an effective social media advertising campaign
  • What targeting options are available on each social advertising platform
  • The elements of a well-designed social ad
  • How to measure success and optimize your campaign

Who Should Attend

  • Business owners, directors, managers
  • Marketing directors and marketing teams
  • Anyone considering social media advertising
Katelyn StaabenKatelyn Staaben/Digital Marketing Strategist

Katelyn Staaben is a social media strategist and digital marketer with a background in developing strategy for B2B organizations. Certified in conversion writing through Conversion XL and Google Analytics, she supports the Northwoods digital marketing and account teams by contributing ideas to web design projects, social media, SEO, digital strategy consulting, and content management implementation.

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