Northwoods Forest

What to do After (Re)Launching Your Website


What to do After (Re)Launching Your Website

Date & Location

Tuesday, April 9th

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211

Register Now


11:45 a.m. - Noon - Check-in and free refreshments

Noon - 1:00 p.m - Session Presentation, Q&A



Measure the web metrics that matter.

Your website is live - congratulations!

Now it's time to make sure all your hard work will pay off. And the best way to do that is make sure you're measuring all the things that matter.

In this workshop, we'll discuss the steps you need to take after you launch.


Note: Prior Google Analytics experience or Introduction to Google Analytics workshop is recommended prior attending this workshop

Key Takeaways

  • Setting up your Google Analytics account, if you haven't already
  • Setting or updating the goals in your Google Analytics account
  • Getting synced up with Google Search Console
  • Getting set up with Google Tag Manager
  • Setting up the events you want to track
  • Making sure your redirects are in place
  • Setting up a 404 page
  • Updating your XML sitemap, and more!

Who Should Attend

  • Business owners, directors, managers
  • Marketing directors and marketing teams
  • Webmasters
Fred PikeFred Pike/Managing Director & CFO

Fred Pike is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL.  Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

Suggest a Topic