Northwoods Forest

What to Do After (Re)Launching Your Website


What to do After (Re)Launching Your Website

Date & Location

Tuesday, July 30th

Northwoods Web Solutions 
1572 East Capitol Drive 
Shorewood, WI 53211

Register Now


11:45 a.m. - Noon - Check-in and free refreshments

Noon - 1:00 p.m - Session Presentation, Q&A



Measure the web metrics that matter.

Your new website is live - congratulations!

Now it's time to make sure all of your hard work pays off. And the best way to do so is to make sure you're measuring the things that matter most.

Join us to learn about the steps you need to take after you launch.

Note: Prior Google Analytics experience is recommended prior to attending this program.

Key Takeaways

  • Importance of setting up 301 redirects
  • Making sure your GA set-up reflects the new site (Events / Goals / e-commerce funnel, etc.)
  • Two tools for a site audit
  • Updating your XML site map and your robots.txt file
  • Updating your Google Ads
  • Heatmaps and user testing

Who Should Attend

  • Business owners, directors, managers
  • Marketing directors and marketing teams
  • Webmasters
Fred PikeFred Pike/Managing Director & CFO

Fred Pike is Google-certified in Google Analytics (GAIQ) and Google AdWords. He is also certified in Conversion Rate Optimization (CRO) through Conversion XL.  Fred is passionate about finding the best ways to drive traffic to websites, making sure visitors find what they are looking for, and making sure Google Analytics and Google Tag Manager track everything correctly. 

Helping clients use data to make their website better? Man, that is a great gig!

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