Date & LocationTuesday, February 26th
Northwoods Web Solutions
1572 East Capitol Drive
Shorewood, WI 53211
11:45 a.m. - Noon - Check-in and free refreshments
Noon - 1:30 p.m - Session Presentation, Q&A
Learn how to clean up your analytics data.
Got Google Analytics running on your website? Great!
You probably think you’ve got great data and that you can trust everything you’re seeing.
In most cases, you’re wrong. Google Analytics, and other analytics tools, are very powerful but also require regular care and maintenance – they are definitely not set-it-and-forget-it tools. It’s a very rare GA installation that doesn’t have any mistakes in the set-up.
In this workshop, we’ll look at the ten most common mistakes people make in setting up or (not) maintaining their web metrics. We’ll cover how to fix these mistakes and how to develop the mindset to reduce or recognize mistakes moving forward. You’ll know how to do a mini audit on your analytics and make sure you’re in the select group of people whose GA data is actually trustworthy.
This is an entertaining look at all that can go wrong – and how to fix it!
- Blocking your traffic
- Blocking spambots
- Setting up goals
- Keeping goals accurate
- Setting up views
- Blocking PII (personally identifiable information)
- Unwelcome variations in sources and mediums
- Unusually low bounce rates
Who Should Attend
Anyone interested in improving their knowledge of how visitors interact with their website